• June 28th, 2016
  • Smolarz Auditorium, Tel Aviv

All Things DATA is a Conference for Online Marketers and Analysts, Who are Passionate About the Art of Conversion Optimization and Analytics.
If You Consider Yourself a Marketing Expert, All Things DATA Will Show You How To Get More Out of Your Online Marketing Efforts, and Improve Your Business Performance.

  • Conversion Optimization
  • Analytics
  • Business
Reserve Your Seat

All Things DATA Focuses on Practicality Above All Else

Watch the Greatest Minds in Analytics and Conversion Optimization Share Their Experience, Live!

June 28th - Conference | June 29th - Workshops The world's leading experts are coming to All Things DATA Israel to show you how to work with conversion optimization and analytics. Our speakers are professionals from well-known companies who will share their hard-won knowledge live, providing you with actionable information to fuel your company’s growth!

Network With Like-Minded Marketers

All Things Data is your opportunity to mingle with the greatest minds in data and analytics.

Learn From The Best in The Business

All Things Data hosts lectures on how to use data and analytics to score big business wins.

2 Workshops

After learning theories for a whole day, it's time to roll up our sleeves and practice what we learned "hands on".

The Final Countdown:

28/6 - Conference Day Special Price

Coffee and Refreshments, Pass to The Experts Zone, All Networking Activities, Lunch & Wine

29/6 - Workshop: Optimization Like a Pro (Hebrew)

Only 4 tickets left!!!

Successful optimization starts before people land on your site.

Don't hang around for your traffic to start optimizing! Take your optimization process to the next level and start optimizing for every step of the funnel.
From identifying the right target audience, drafting and designing your marketing message and delivering the right incentives to building your entire A/B testing process for the specific target audience characteristics - In this workshop you'll learn 7 proven steps for optimizing your entire marketing funnel, to increase your conversion rates dramatically!
Yair is one of the conversion optimization pioneers with over 10 years of experience, thousands of A/B tests under his belt and has built conversion processes for some of the largest companies in the world.

29/6 - Workshop: Analytics for Forex/Binary Companies

Only 5 tickets left!!!

A unique workshop for Forex / Binary / Gaming companies.

In this workshop you will learn how to:
- Using a measurement plan to focus your digital analytics efforts
- Mapping the expected customer journey and aligning this to measurement
- Leveraging the power of macro and micro conversions
- Measuring your customers with User ID
- Analyzing user behaviour within Google Analytics
- Using the Measurement Protocol to measure online and offline touch points
- Integrating 3rd party data with Google Analytics
- Gaining richer insights into user behavior with Google Tag Manager
- Creating dashboards to report on success

You CAN'T miss this opportunity! Fill your details now:
Please fill you name Please fill your email Please fill your phone

Analytics Meets Business at

All Things DATA

all things data Israel

Our Speakers

World's Leading Experts in Conversion Optimization and Analytics

Talia Wolf Banana Splash

Talia Wolf

Jeff Sauer Jeffalytics

Jeff Sauer

Liraz Margalit Clicktale

Liraz Margalit

Shai Wolkomir Elasticode

Shai Wolkomir

Jonathan Caras Glide

Jonathan Caras

Benjamin Mangold Lovesdata

Benjamin Mangold

Martijn Scheijbeler The Next Web

Martijn Scheijbeler

Matt Kaufman CrunchBase

Matt Kaufman

Ariel Hochstadt Host Advice

Ariel Hochstadt

Refael Bitton Google

Ariel Hochstadt

Uri Strauss Webeyez

Uri Strauss

Jedidiah Jehuda Kinor

Jedidiah Jehuda

Kobi Stok Abbi

Jedidiah Jehuda

Sarit Harel Woorlds

Sarit Harel

Orly Shoavi SafeDK

Orly Shoavi

Lior Moyal NeuroApplied

lior moyal

Agenda - Conference Day (28/6)

Registration and Morning Coffee

Jeff Sauer, Jeffalytics
Web Analytics Automation – Worth the Effort?
Set it and forget it. That’s the promise of nearly every late night infomercial, but does it really work? Join Jeff Sauer from Jeffalytics as he explores the process of automating analytics for business owners, and shares the things that work, the things that do not work as planned and some of the ugly things that can happen if you neglect your analytics. Attendees will walk away with an understanding of:
* Tools that you can use for automating analytics
* Samples of results you can expect from analytics automation
* Battle-proven methods for automating your analytics results

Jeff Sauer, Jeffalytics
Jeff Sauer is a Digital Marketing Consultant, Speaker and Teacher based out of Minneapolis, USA. Jeff is an expert in WordPress, Google Analytics, Google AdWords and SEO and has spoken to groups of 500+ people on these topics over 25 times since 2012.

Liraz Margalit, Clicktale
Bringing Big Data to Life; Adding the Behavioral Perspective Big data is definitely capable of telling a general story, providing broad insight into the user journey, but how do we capture the essence of the story—all the components that give the story life? Today’s targeted advertising and website personalization technology tracks and responds to your past actions. This is known as ‘Behavioral Targeting’ or ‘Personalization’ and it’s the way websites use information collected from an individual’s past browsing behavior to personalized the experience. The overriding premise behind behavioral targeting is: What people have done in the recent past determines what they will likely do in the future. The problem is that from a psychological perspective, there is little validity to this assumption Only by adding a behavioral perspective to our understanding of website visitors can we effectively personalize content that matches their state of mind, emotions and personality and bring big data to life.

Liraz Margalit, Clicktale
Liraz Margalit, PhD, is a Web psychologist and Director of Behavioral analytics at Clicktale, a company that provides website optimization platform and consulting. She analyzes online consumer behavior from a cognitive behavioral psychological perspective. Liraz writes ongoing blog for Psychology Today named "behind Online Behavior".

Benjamin Mangold, Lovesdata
Evolving from Sessions to Customers
Anybody can report on sessions, but customizing your analytics implementation to measure individual customers provides you with richer, more actionable data. Benjamin will uncover ways to measure individuals across online and offline touchpoints with Google Analytics. You will learn techniques that Benjamin has developed for clients. Unlock the potential of your data and begin analysing user paths at a whole new level.

Benjamin Mangold, Lovesdata
Benjamin Mangold is CEO and Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognised Google Analytics, Google AdWords and online marketing expert. He consults with leading brands on data-driven integrated online campaigns, helping government, business, university and nonprofit organisations to measure and continuously improve their results.

Refael Bitton, Google
Make smart, data-driven decisions in your app
App tracking was always a challenge for app owners, during my session I will share with you how to gain insight into your users from ad click to app usage using Firebase Analytics, free and unlimited analytics solution built directly into Firebase that launched recently in Google I/O.

Refael Bitton, Google
Strategic, multidisciplinary performance marketing consultant with the passion for innovation and mobile solutions. I’ve worked with clients to craft their mobile strategy from A-Z. Although my skill set is vast, my greatest expertise revolve in the worlds of UI/UX, Apps and Media solutions.


Talia Wolf, Banana-Splash
Master Mobile - How to Create Better Mobile Experiences That Convert
Are you seeing more mobile traffic and less conversions? Not sure how to optimize mobile landing pages, funnels and sales? In this session you will find out how to turn more mobile visitors into customers from hundreds of AB tests we've run.
You will: * Discover what mobile visitors care about - tap into the psychological and emotional state of your mobile visitors.
* Learn how to avoid common mistakes and "best practices".
* Get actionable tips for increasing leads, sales and bottom line conversions on mobile.
* View lessons from hundreds of mobile AB tests and get started with mobile personalisation.

Talia Wolf, Banana-Splash
Talia is a conversion optimization expert uses emotional targeting, personalization and consumer psychology to generate more revenues, leads, engagement and sales for companies.
She is the CMO at Banana Splash, a frequent keynote speaker at marketing conferences and was recently listed as one of the most influential experts in Conversion Optimization. You can follow her on twitter: @taliagw

Martijn Scheijbeler, The Next Web
Google Analytics, Reach the Limits As Soon As Possible!
You’re using Google Analytics or your favourite web analytics package. But what more can you track then just your default pageviews and events. In this presentation Martijn will do a deep dive in the massive set-up of Google Analytics at The Next Web where they track over 350 million events on a monthly basis. How did they get there and what did they learn along the way and how are they using the data and how can you do the same based on their learnings.

Martijn Scheijbeler, The Next Web
Martijn Scheijbeler is the director of marketing at The Next Web, he’s responsible for the execution of it's marketing strategy involving: audience growth & engagement, marketing analytics, product and data across all projects related to The Next Web: Deals, Academy, Index.co & Conference.

Shai Wolkomir, Elasticode
"Mobile Customer Journey" - The New KPI
Mobile user retention is a challenge most companies struggle with, and with an 80% abandonment rate after the first three days ( in native apps ) it's no surprise.
In this session, we would dive into different tactics and strategies about what it takes to make a mobile user happy! We'll talk about how to reduce confusion & frustration. Discuss popup blindness, microcopy, walkthroughs, onboarding, personalization, segmentation, UX/UI and much more, that eventually builds our optimized customer journey and organically drives her/him to be in sync with our business goals.

Shai Wolkomir, Elasticode
Shai Wolkomir is the CEO of Elasticode, a guidance and onboarding platform for connected devices. With more than 12 years of experience in driving products better in enterprise and consumer, And with a clear focus mobile in the past six years, He managed to build and consult on more than 75 mobile native apps in various domains, prior to leading Elasticode. An avid speaker at conferences around the world in technical, User experience & optimization aspects. A Father, husband, and a geek. His passion grows around making things better and safer. On a clear mission to help create easier & smarter products with a strong focus on mobile.

Coffee Break and Networking

Matt Kaufman, CrunchBase
Developing a Crowd Sourced Data Platform
CrunchBase is the leading platform to discover innovative companies and the people behind them. Accessed by millions of users each month, the CrunchBase data is constantly expanding through contributions from its community of users, leading investment firms, and network of global partners. Learn crowd sourced business data has become the backbone of their growing business.

Matt Kaufman, CrunchBase
Matt is the Head of Operations at CrunchBase, the leading dataset of innovative companies and the people behind them. Matt lead the effort to acquire venture funding and spin CrunchBase out of Aol in 2015. Prior to joining CrunchBase, Matt ran product development at Oodle, the company behind Facebook’s online classifieds system. QVC acquired Oodle in December 2012 to integrate modern social shopping functionality and design into QVC’s web and mobile experiences.

Ariel Hochstadt, HostAdvice
Analytics for SEO: Proven Tactics For Instant Traffic Growth
In this talk, participants will learn how to look at Google Analytics and Search Console data to design quick A/B testing that will improve their search ranking. Ariel will share with you real numbers and tactics that helped HostAdvice.com gain leadership in a competitive market:
* Optimizing for "Bounce Back to Google" instead of "Bounce Rate" for a page and getting improvements in ranking within 30 days.
* Analyzing user data to optimize a page based on technology, location and other segmentation.
* Testing sub-conscience messaging to address niche segments and achieve better overall tanking for your keywords.
* Avoiding the horrible mistake everyone is doing (including you) with GA A/B testing and how to start measuring right your experiments.
By the end of the presentation you will not only understand why you have to re-do your past experiments, but also have a list of Must-Have experiments that will gain quick traffic boost for your site.

Ariel Hochstadt, HostAdvice
Ex-Googler - Where he was Gmail Marketing Manager globally and Regional Marketing Manager of Israel, Greece and South Africa. Ariel is a successful international speaker and he spoke in more than 15 countries as SEO expert. Being the co-founder of HostAdvice.com (web hosting comparison portal), he will share how HostAdvice was able to gain leadership in a super competitive industry within 24 months of launch.

The Startup's Challenge

More details will be announced soon

Do not miss this opportunity, Reserve your seat today >
Reserve Your Seat


We Will Convene In

Smolarz Auditorium, Tel Aviv, Israel


  • June 28th, 2016
  • Smolarz Auditorium, Tel Aviv, Israel
  • 9AM - 5PM
  • June 29th, 2016
  • ZOA House, Tel Aviv, Israel
  • 9AM - 2PM

Conversion Optimization Tools Discounts

All Participants Will Receive Discounts on These Conversion Optimization Tools:

(More Tools Are Coming Soon!)

browserstack logo
clicktotweet logo
MindMeister logo
effective experiments logo
usabilityhub logo
convert logo
crazyegg logo
piktochart logo
mouseflow logo
hotjar logo
sessioncam logo
wordtracker logo
dareboost logo
easelly logo
informizely logo
jpegmini logo
mockingbird logo
kolyom logo

Last Year's Participants Came From

These Great Companies


Platinum Sponsors

lixfix logo
conversioner logo
wework logo
ey logo
active trail logo
shivuk logo
cooladata logo
luckyorange logo
InforUMobile logo

Media Sponsors

Google logo
the next web logo

Media Partners

geektime logo
bullets logo
mcforum logo
digital logo
Become a Sponsor

For more information on tickets, sponsorships, media requests or general queries please contact:


Step 1: Your Details
Please enter your name Please enter your email Please enter your phone